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How to Market Your Business on Facebook

December 18, 2012

Facebook marketing is one of the best ways to grow your small business these days. Here are some facebook marketing tips to help you reach your target market and attract potential clients.

Free strategies:

Facebook page- you should have a business page that is branded to your business. Complete the about section and include your website so visitors can visit your page.

 

Post value 2-3 times every day: answer a question your target market usually has, offer free tips on something they do.

 

Limit sales messages to 10% of your weekly posts so you don’t appear “spammy” to followers.

 

Post trivia questions, quotes, yes/no questions, fill in the blanks to get your fans engaged. This increases your exposure- they more people who interact on your page, the more your posts show to your fans and their friends.

 

Follow companies and/or people in your industry and like/comment on their posts every day. Again, it’s about increasing exposure. People who like what you have to say will click on your page and click “like”.

 

Use the Events feature- if your business is having an event and you want to invite prospects in the area, you can easily post it!

 

Always ask for a “like” and/or a “share”. The goal is to have your fans share your posts with their friends, who may be potential customers . The great thing about facebook is the potential for a post to go viral. The more people who like and share, the more visible your page is to your prospects.

 

Paid Strategies:

Pay per click is a good way to get more likes, promote a product or service, and even promote your posts.  Set a budget of $5/day or more and bid at $1/click or more so that your ad will be seen. If you bid too low your ad will be shown less than a competitor who bid higher, and you therefore won’t get a decent ROI.

 

Learn more about facebook pay per click before you dive into it- there are various rules that must be followed to get an ad approved. Visit https://www.facebook.com/business/connect to learn more.

 

These are just a few tips to get you started marketing your business on Facebook. If you’d like more tips please go to our page at https://www.facebook.com/acceler8 and post your question!

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