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Are Your Front Line Employees Sabotaging Your Business?

June 18, 2013

The other day a colleague told me about his experience in a sub shop he stopped at for lunch with his son. He orders a small sub and after requesting some toppings and drinks he goes to the register to pay. While the sub shop employee is ringing up the meal he takes another look […]

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Building a Competitive Edge through Guerilla Marketing

September 2, 2011

To be a successful small business owner, you must be as innovative in creating marketing strategies as you are in developing new product and service ideas. Here are some low-cost, creative, and effective guerilla marketing tactics small businesses have used to outperform their larger rivals: Always be on the lookout for new niches to enter. […]

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